BoAt and the American multinational technology company Amazon entered a collaboration
In January 2021, BoAt joined the American multinational technology giant Amazon. The companies wanted to launch the EDICT audio brand through this alliance. In-ear wireless headsets, true wireless headsets, wireless speakers, in-ear wired headphones, and a wireless neckband are all included in the product line. EDICT also has Bluetooth 5.0 and multifunction controls for managing calls, music playback, device assistance, and other features.
Technological Advancements to Drive Market Growth
The market for wireless earphones is experiencing a surge in popularity due to technological improvements. The market's major competitors always emphasize technical advancements to satisfy client needs and grow their customer base. For example, Sony debuted the WF-1000XM3 true wireless headphones with active noise cancellation in India in August 2020. Active noise canceling is provided by a proprietary QN1e processor found in the Sony WF-1000XM3. The earphones support the SBC and AAC Bluetooth codecs and have 6mm dynamic drivers with a frequency response range of 20Hz to 20,000Hz. They also have Bluetooth 5.0 connectivity.
Increasing Demand for Counterfeit Products to Limit Market Growth
High-end true wireless bluetooth headsets are rising in popularity. The prevalence of fake products is the biggest barrier to the market for true wireless bluetooth headsets. Due to the availability of fake goods in grey markets at astronomically low rates, the demand for premium products from the leading market players may soon be hampered. Another aspect that can restrict the market's growth is the rising acceptance of smart and neckband wireless earbuds.
Major Players Develop Acquisition Plans to Boost Brand Image
The leading businesses in the true wireless bluetooth headsets market plan acquisitions to improve their brand recognition globally. For instance, in April 2020, the Nokia Corporation has introduced Bluetooth neckband earbuds that are entirely wireless on Flipkart in India. The true wireless bluetooth headset uses the Qualcomm QCC3034 Bluetooth Audio chipset, which also provides noise-canceling capabilities. With this launch, the company aims to attract young workers and college students throughout the nation.
List of Key Players Profiled in the Report
- ASUSTek Computer Inc.
- Audio-Technica US Inc.
- Corsair Component Inc.
- Creative Technology Ltd
- Kingston Technology Co. Inc.
- Logitech International S.A.
- Mad Catz Global Ltd
- Sennheiser Electronic GmbH & Co. KG
- Steel Series ApS
- Razer Inc.
Further Report Findings
- The market in North America is expected to gain a huge portion of the global true wireless bluetooth headsets market share in the coming yearsbecause there are more smart devices on the market, including smart phones, laptops, and personal computers.
- The market in the region will expand as a result of rising consumer electronics spending worldwide and the adoption of mobile phones without headphone jacks.
- In the Asia Pacific, the growth in this region is primarily driven by extending the selection of Wi-Fi enabled and sound assistance headphones.
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