The rise in demand for true wireless bluetooth headsets due to their convenience and the expanding adoption of advanced and modern technology, such as gesture recognition, on-bound storage, hands-free calling, and other features, are significant factors anticipated to propel the growth of the true wireless bluetooth headsets market during the forecast period. Furthermore, it is projected that the market for true wireless bluetooth headsets would develop due to the improved sound quality and sophistication. Further predicted to temper the growth of the true wireless bluetooth headsets industry is the growing popularity of active noise cancellation (ANC) based wireless headphones. In the upcoming years, increased investment in developing new products will also likely present prospects for the market for bluetooth headphones to expand.
COVID-19 IMPACT
The COVID-19 epidemic little affected the true wireless bluetooth headsets market's expansion. The pandemic forced government organisations to implement strict shutdown policies and travel prohibitions, disrupting supply chains, production capabilities, logistics, and overall sales. However, as a result of the imposed travel restrictions, consumer interest in online streaming platforms to watch movies, web series, and talk shows rose, greatly pushing earphone consumption. Working from home greatly augmented the need for true wireless bluetooth headsets.
DRIVING FACTORS
Growing Interest of Consumer in Wireless Devices is Anticipated to Fuel Demand for True Wireless Bluetooth Headsets
Over the projected period, demand for true wireless bluetooth headsets is expected to be driven by a growing desire for wireless devices along with increasing smart technology utilisation. Significant changes are being made due to the quick technological progress in portable consumer electronics, including earphones, which are changing how they sound, look, connect, and are portable. Customers are turning to wireless earphones as wireless connectivity becomes more affordable and new models with value-added capabilities are released. Approximately 80% of users believe wireless services are essential, according to the Cellular Telecommunications Industry Association (CTIA). Additionally, there are approximately 5.1 billion mobile users worldwide, and 89% of individuals desire to always have access to their smartphones. Thus, it is anticipated that the market for true wireless bluetooth headsets would develop due to consumers' increasing desire for wireless gadgets and their greater usage of smart technology.
RESTRAINING FACTORS
Market's Growth is being Constrained by Poor Connection Accessibility in Terms of Device Range
The true wireless bluetooth headsets market's expansion is being constrained by the limited connecting accessibility in terms of range from the device. Pairing is the process used to connect true wireless bluetooth headsets to devices. Only a few wireless earbuds of class 1 range up to 300 feet, whereas most wireless earphones with class 2 have a standard operating range of about 33 feet. Within this range, earphone connections are incredibly clear. For instance, the Sony MD-RXB50AP utilizes a frequency range of 4–24, 000 Hz, whilst the Audio-Technica SPORT2BK has a frequency range of 15–24, 000 Hz. A broader range of coverage is indicated when there is a substantial difference between the lowest and highest numbers. Thus, inadequate device connectivity is projected to impede the growth of the true wireless bluetooth headsets market in the future.
SEGMENTATION
By Product Type
Based on product type, the true wireless bluetooth headsets market is segmented into In-ear, On-ear, Over the Ear, and Others. The in-ear category dominated the market in 2022. This is a result of how simple it is to listen to music and how cheap and little these gadgets are to buy. Due to their portability and lightweight construction, in-ear earphones and headphones are a popular option among those who are interested in their health and wellness. Additionally, they provide enhanced sound transmission, providing the user with captivating music sound quality, which is anticipated to drive the market.
By Feature
Based on feature, the true wireless bluetooth headsets market is segmented into smart headphones and non-smart headphones. The smart headphones category dominated the market in 2022. Electronic in-ear gadgets with numerous uses are smart headphones. The category is split between hearables for hearing health, and hearables for other applications.
By Price Range
Based on price range, the true wireless bluetooth headsets market is segmented into premium, medium, and economy. The economy category dominated the market in 2022. This is linked to an increase in live broadcasting on platforms like Discord, Youtube, and many more, which will increase demand for true wireless bluetooth headsets. Many artists, teachers, and entertainers that need to create audio and video content use these platforms. This demand increases the demand for computer accessories, such as wireless headsets.
By Application
Based on application, the true wireless bluetooth headsets market is segmented into residential, commercial, and others. The residential category dominated the market in 2022 because mobile and infotainment devices, including smartphones, laptops, tablets, and in-car infotainment systems, are becoming more widely used. Due to the ease, portability, and high-resolution sound quality of true wireless earbuds, there is a significant demand from the home market. Consumers' rising disposable incomes, changing lifestyles, and the introduction of reasonably priced, high-tech headphones all contribute to the expansion of this market.
By Distribution Channel
Based on distribution channel, the true wireless bluetooth headsets market is segmented into hypermarkets, specialty stores, online retail, music stores and other. The online retail category dominated the market in 2022. The primary benefit of adopting this kind of headset for online shopping is that a consumer can view movies or listen to music while looking through numerous things. Additionally, it aids clients in avoiding interruptions like meetings with friends or conversations with others. Customers can watch movies or listen to music while they shop online, which helps them stay focused and make the best decisions while selecting various products from online retailers.
REGIONAL INSIGHTS
North America is projected to hold the largest share of the true wireless bluetooth headsets market over the forecast period due to the increase in smart gadgets, including televisions, laptops, personal computers, and smart phones. Additionally, during the projection period, the market for true wireless bluetooth headsets in the region will develop due to the increasing use of mobile phones without headphone jacks and rising consumer spending on electronics in various nations. On the other hand, the Asia Pacific true wireless bluetooth headsets market is anticipated to grow significantly because more people are using truly wireless earphones. The market for true wireless bluetooth headsets is also expected to increase in the area in the next years due to the expanding options for sound aid headphones and Wi-Fi equipped models.
LIST OF KEY COMPANIES PROFILED:
- ASUSTek Computer Inc.
- Audio-Technica US Inc.
- Corsair Component Inc.
- Creative Technology Ltd
- Kingston Technology Co. Inc.
- Logitech International S.A.
- Mad Catz Global Ltd
- Sennheiser Electronic GmbH & Co. KG
- Steel Series ApS
- Razer Inc.
| Attributes | Details |
| Study Period | 2016-2030 |
| Base Year | 2022 |
| Estimated Year | 2023 |
| Forecast Period | 2023-2030 |
| Historical Period | 2016-2021 |
| Unit | Revenue (USD Million) and Volume (Kilo Tons) |
| Segmentation | By Product Type, By Feature, By Price Range, By Application, By Distribution Channel and By Geography |
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| By Price Range |
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| By Application |
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