Products for disposable underwear are often constructed of non-biodegradable materials like plastic and synthetic textiles. They are promoted for usage in situations where conventional underwear may not be practical or convenient, such as during vacation, hospital stays, or after surgery, and come in a number of shapes and designs, including briefs, boxer shorts, and panties. The market for disposable underwear has grown significantly in recent years due to a number of factors, including rising consumer demand for comfort, convenience, and hygiene as well as developments in disposable textile product manufacturing technology. However, the disposable underwear market also confronts a number of difficulties, such as issues with sustainability and environmental impact, as well as cultural preferences and financial considerations.
RECESSION IMPACT
The disposable underwear market can be affected by a recession in both good and bad ways. Positively, during rough times financially, disposable underwear items may be perceived as a more affordable option to regular underwear. Consumers may be increasingly inclined to select disposable underwear goods that combine affordability and convenience as they grow more price-sensitive. On the down side, a recession may also cause consumers to spend less money overall, which may have an effect on disposable underwear sales. Disposable underwear goods might not be prioritised by consumers as much if they are not regarded as necessities.
DRIVING FACTORS
Changing Consumer Preference to Drive Market Growth
The disposable underwear market is impacted by shifting customer tastes and behaviours, which are influenced by a number of reasons including altered lifestyles, an increased focus on hygiene, and rising consumer desire for environmentally friendly and sustainable goods. The rising tendency towards convenience and on-the-go lives is one of the major factors influencing shifting consumer preferences in the disposable underwear market. The need for clean underwear during vacation, outdoor activities, or after working out at the gym is just one example of the many difficulties that consumers are looking for items that quickly and easily solve. Unlike to conventional underwear, which needs to be washed and dried, disposable underwear offers a practical and sanitary replacement. Furthermore, the growing emphasis on hygiene, particularly in light of the COVID-19 epidemic, is another factor influencing shifts in customer preferences in the disposable underwear market. Customers are becoming more aware of the dangers connected to shared areas and community goods, like hospital stays, hotel rooms, and public restrooms. Traditional underwear, which could be contaminated with bacteria and germs, can be replaced with disposable underwear for a more hygienic option.
RESTRAINING FACTORS
Rising Environmental Concerns to Limit Market Growth
Due to disposable underwear's use of non-biodegradable materials including plastic and synthetic textiles, the disposable underwear sector is largely plagued by environmental concerns. When these materials are thrown away, it may take decades or even centuries for them to break down, which adds to the rising issue of plastic trash in landfills and seas. Concerns exist over the environmental effects of both production and disposal in addition to the former. Disposable underwear manufacture necessitates the use of resources including energy, water, and raw materials, which can result in greenhouse gas emissions and other environmental problems. Furthermore, the usage of chemicals and other substances that could be hazardous to the environment and human health could be a part of the production process. For instance, some disposable undergarments contain chemical additives, such as scents or colours, which may be harmful or allergic.
SEGMENTATION
By Product
Based on product, the disposable underwear market is segmented into brief and underwear. The underwear category dominated the market in 2022. Underwear that is intended to be worn only once before being removed is known as disposable underwear. These items are often created from non-biodegradable materials that cannot be washed or reused, such as plastic and synthetic fabrics. They are frequently advertised for usage in scenarios where wearing standard underwear might not be practical or convenient, like during travel, hospital stays, or following surgery. Moreover, disposable underwear can be used for monthly hygiene needs in place of more conventional menstruation goods like pads or tampons.
By Application
Based on application, the disposable underwear market is segmented into supermarkets & malls, e-commerce and others. The e-commerce category dominated the market in 2022. Customers can explore and buy products offered by a variety of sellers through online portals using the e-commerce platform. Further to providing customers with a better purchasing experience, it enables manufacturers to increase brand recognition and customer loyalty. The expansion of new prospective consumer bases is made possible by this hugely well-liked platform for goods like disposable underwear and brief.
REGIONAL INSIGHTS
North America is projected to hold the largest share of the disposable underwear market over the forecast period This is mostly owing to the early development of new kinds of urine incontinence devices and the rising prevalence of stress urinary incontinence among women in this area. In addition, favourable government policies, advancements in the healthcare system, and a greater understanding are some of the key factors influencing rising demand. On the other hand, the Asia Pacific disposable underwear market is anticipated to grow significantly due to the region's sizeable geriatric population. The demand for healthcare infrastructure, the number of hospitals in emerging areas, the expansion of healthcare reforms, and technology advancements all contribute to growth.
LIST OF KEY COMPANIES PROFILED:
- Kimberly Clark
- Unicharm
- Essity
- Domtar
- Hengan Group
- First Quality
- Cardinal Health
- Medline
- Hartmann
- P&G
- Chiaus
- Daio Paper
- Hakujuji
- Fuburg
- McKesson
- COCO Healthcare
- Principle Business Enterprises
| Attributes | Details |
| Market Size in 2022 | USD 3.2 Billion |
| Market Forecast in 2030 | USD 4.4 Billion |
| Compound Annual Growth Rate | 4.80 % |
| Unit | Revenue (USD Million) and Volume (Kilo Tons) |
| Segmentation | By Product, By Application and By Geography |
| By Product |
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| By Application |
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| By Region |
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| Base Year | 2022 |
| Historical Year | 2016-2021 |
| Forecast Year | 2023-2030 |
