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Global Smart Wearable Bands Market Size, Share & COVID-19 Impact Analysis, By Product Type (With Screen and Without Screen), By Operating System (Android, Windows, iOS and Others), By Distribution Channel (Specialist Retailers, Company Outlets, Online and Others) and Regional Forecasts, 2023-2030

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The global smart wearable bands market size was valued at USD 45.9 million in 2021. The market is projected to grow from USD 45.9 million in 2021 to USD 58.41 million by 2028, exhibiting a CAGR of 4.10% during the forecast period.
 
The growing awareness of people for health and fitness is one of the main factors driving the global smart wearable band market growth. As a result, the demand for fitness accessories like smart bands has significantly increased. The need for reminders that promote healthy living, optimal sleep patterns, and connectedness has also been prompted by changing lifestyles and stressful schedules. Additionally, the market is being stimulated by expanding Internet of Things (IoT) and better internet accessibility, which have inspired customers to incorporate smart wearable bands into their daily lives. In addition, smart band prices have fallen in recent years, making them more accessible to the general public.
 
COVID-19 IMPACT

Due of the increase in COVID-19 cases, the market for smart wearable bands saw increased sales. The sales of fitness tracking equipment grew due to greater health awareness brought forth by COVID-19. Revenue for businesses like Apple and Garmin increased by 20% in 2020 compared to the prior fiscal year. Even though COVID-19 has impacted a number of enterprises and there is still uncertainty regarding the economy and client demand, manufacturers are creating cutting-edge goods and services to assist customers in these trying times.
 
DRIVING FACTORS

Growing Interest in Fitness and Health will Increase Demand for Smart Wearable Bands

The market is expected to develop as there is a growing awareness of the need to maintain fitness and health. These bands have advanced significantly from being merely simple pedometers to becoming intelligent gadgets with a colored display that track sleep patterns, measure heart rates, activity monitor, and others. The fitness business in India, which is still in its infancy, anticipates significant growth, particularly among the younger population. In order to reduce the negative impacts of a busy lifestyle, people are now more likely to frequent health clubs and gyms. Additionally, frequent exercise lowers tension, anxiety, and sadness. People are being pushed toward exercise activities as well as a nutritious diet by rising health concerns. They can track their workouts using smart wearable bands, which is driving up demand for fitness-tracking goods. Thus, it is projected that rising health consciousness will propel market expansion.
 
RESTRAINING FACTORS

Security and Privacy Issues Could Restrain Market Expansion

Smart wearable bands primarily capture personal data about their users, such as their weight, date of birth, photographs, GPS coordinates, social media accounts, steps, heart rate, and background data that the gadget uses. Data theft is the main worry, in addition to the extremely personal information. Leaving them vulnerable to invasions of their privacy that could hurt them. However, users of smart wearable bands are probably unaware of the privacy implications of how the data may be mishandled if gathered over time or combined with other data. For instance, in 2018, Strava posted a heat map of anonymous user fitness tracking data to its website. Therefore, the market's expansion is anticipated to be hampered by the above security concerns.
 
SEGMENTATION

By Product Type


Based on product type, the smart wearable bands market is segmented into with screens and without screens. The with-screen category dominated the market in 2021 due to the rising demand for Bluetooth smart watches and fitness-tracking devices. This device resembles a computerized smartwatch phone with screens and functions for making calls, using the internet, and keeping track of health data for the user.
 
By Operating System

By operating system, the market is segmented into android, windows, iOS and others. The android category dominated the market in 2021. Due to a concentration of manufacturers on a wider range of customers and the manufacturing of a variety of products available on the market, even to those with limited discretionary means, the android market is expanding. Some Android wearable bands are considerably less expensive than iOS ones, making them more affordable.
 
By Distribution Channel

By distribution channel, the market is segmented into specialist retailers, company outlets, online and others. The online category dominated the market in 2021. Over the next few years, it is anticipated that the expansion of this market will be fueled by the increasing saturation of smartphones and the internet, as well as the rising adoption of e-commerce platforms because of their high expediency and quick service. Most firms concentrate on internet sales as a way of promoting because consumers are more and more favoring online shopping. Online sales are significant since most consumers want their products at their fingertips.
 
REGIONAL INSIGHTS

 
North America is projected to hold the largest share of the smart wearable bands market over the forecast period, driven by a high adoption rate of the newest smart wearable technology and increased disposable income. North America is regarded as a hub for technological innovation worldwide. The demand for cutting-edge, multi-functional devices has expanded due to the inclusion of unique technologies. Additionally, the presence of well-known firms like Apple, Garmin, and Fitbit is advancing the U.S. market for smart wearable bands. The popularity of Apple, Inc.'s smartwatch series among millennials has significantly increased demand for wearable bands in the U.S. Additionally; it is anticipated that increased sedentary lifestyle-related health issues may increase product demand.
 
On the other hand, Europe's smart wearable bands market is anticipated to grow significantly over the forecast period. The smart wearable band is becoming increasingly popular since it allows for hands-free operation and quick access to information throughout the day. Additionally, the wearable bands include unique features, including biometric functionality, GPS and mapping capabilities, and independent smartphone functionality. These are expected to drive the market in European countries due to rising disposable income. In Germany, a large senior population and important key players are additional reasons influencing demand for smart wearable bands. The incidence of chronic diseases and other ailments and rising healthcare costs are also impacting the industry.
 
LIST OF KEY COMPANIES PROFILED:
  • Fitbit
  • Garmin
  • Jawbone
  • Samsung Electronics
  • Apple
  • Xiaomi
  • Lenovo
  • LG
  • Nike
  • Razer
  • Sony
 
KEY INDUSTRY DEVELOPMENTS:
  • June 2022: One of the first GPS-running smartwatches in the world, the Garmin 955 with solar charge and Forerunner 255 series, was unveiled in India. The newest models in Garmin's Forerunner series, the go-to choice for runners everywhere, are triathlon-ready smartwatches with training features for elite and mid-level runners and athletes.
  • April 2021: Fitbit unveiled the Fitbit Luxe, a stylish fitness tracker. Using this tracker will help create a wellness and health strategy that is more all-encompassing. This tracker has a modern appearance, a five-day battery life, a color touchscreen, and a wide variety of lovely accessories.
REPORT SCOPE AND SEGMENTATION
 
Attributes Details
Study Period 2016-2028
Base Year 2021
Estimated Year 2022
Forecast Period 2022-2028
Historical Period 2016-2020
Unit Revenue (USD Million) and Volume (Kilo Tons)
Segmentation By Product Type, By Operating System, By Distribution Channel and  By Geography
By Product Type
  • With Screen
  • Without Screen
By Operating System
  • Android
  • Windows
  • iOS
  • Others
By Distribution Channel
  • Specialist Retailers
  • Company Outlets
  • Online
  • Others
By Region
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa
Chapter 1    Preface

    1.1    Report Scope and Description
        1.1.1    Study Purpose
        1.1.2    Target Audience
        1.1.3    USP and Key Offerings
    1.2    Key Benefits for Stakeholders
    1.3    Report Scope

Chapter 2    Report Summary

    2.1    Key Findings
        2.1.1    Top Investment Pockets
    2.2    Market Snapshot: Global Smart Wearable Bands Market
    2.3    Global Smart Wearable Bands Market, 2019 – 2030 (US$ Mn)

Chapter 3    COVID 19 Impact Analysis

    3.1    Impact Assessment of COVID-19 Pandemic, By Region
        3.1.1    North America: Impact of COVID-19 Pandemic
        3.1.2    Europe: Impact of COVID-19 Pandemic
        3.1.3    Asia pacific: Impact of COVID-19 Pandemic
        3.1.4    Latin America: Impact of COVID-19 Pandemic
        3.1.5    Middle-East and Africa: Impact of COVID-19 Pandemic
    3.2    Key Strategies Undertaken by Companies to Tackle COVID-19
    3.3    Quarterly Market Revenue by Region 2021 & 2023
    3.4    Pre COVID-19 Market Revenue, By Region, 2016-2019        (USD Million)
    3.5    Post COVID-19 Market Revenue, By Region, 2020-2030 (USD Million)
    3.6    Short Term Dynamics
    3.7    Long Term Dynamics

Chapter 4    Global Smart Wearable Bands Market, By Product Type Segment Analysis

    4.1    Smart Wearable Bands Market Overview, By Product Type Segment
        4.1.1    Global Smart Wearable Bands Market Revenue Share, By Product Type, 2023 & 2030 (Value, %)
    4.2    With Screen
        4.2.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        4.2.2    Comparative Revenue Analysis, By Country, 2021 & 2030
        4.2.3    Key Market Trends, Growth Factors, & Opportunities
    4.3    Without Screen
        4.3.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        4.3.2    Comparative Revenue Analysis, By Country, 2021 & 2030
        4.3.3    Key Market Trends, Growth Factors, & Opportunities
            
Chapter 5    Global Smart Wearable Bands Market, By Operating System Segment Analysis

    5.1    Smart Wearable Bands Market Overview, By Operating System Segment
        5.1.1    Global Smart Wearable Bands Market Revenue Share, By Operating System, 2023 & 2030 (Value, %)
    5.2    Android
        5.2.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        5.2.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        5.2.3    Key Market Trends, Growth Factors, & Opportunities
    5.3    Windows
        5.3.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        5.3.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        5.3.3    Key Market Trends, Growth Factors, & Opportunities
    5.4    iOS
        5.4.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        5.4.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        5.4.3    Key Market Trends, Growth Factors, & Opportunities
    5.5    Others
        5.5.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        5.5.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        5.5.3    Key Market Trends, Growth Factors, & Opportunities        
        
Chapter 6    Global Smart Wearable Bands Market, By Distribution Channel Segment Analysis

    6.1    Smart Wearable Bands Market Overview, By Distribution Channel Segment
        6.1.1    Global Smart Wearable Bands Market Value Share, By Distribution Channel, 2021 & 2030 (Value, %)
    6.2    Specialist Retailers
        6.2.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        6.2.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        6.2.3    Key Market Trends, Growth Factors, & Opportunities
    6.3    Company Outlets
        6.3.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        6.3.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        6.3.3    Key Market Trends, Growth Factors, & Opportunities
    6.3    Online
        6.3.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        6.3.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        6.3.3    Key Market Trends, Growth Factors, & Opportunities
    6.4    Others
        6.4.1    Smart Wearable Bands Share Forecast, By Region (USD Million)
        6.4.2    Comparative Revenue Analysis, By Country, 2023 & 2030
        6.4.3    Key Market Trends, Growth Factors, & Opportunities
        
Chapter 7    Smart Wearable Bands Market – Regional Analysis, 2023 – 2030

    7.1    Smart Wearable Bands market Overview, by Region Segment
        7.1.1    Global Smart Wearable Bands market Revenue Share, By Region, 2023 & 2030
        7.1.2    Global Smart Wearable Bands Market Revenue, By Region, 2017 – 2030 (US$ Mn)
        7.1.3    Global Smart Wearable Bands market Revenue, By Product Type, 2017 – 2030 (US$ Mn)
        7.1.4    Global Smart Wearable Bands market Revenue, By Operating System, 2017 – 2030 (US$ Mn)
        7.1.5    Global Smart Wearable Bands Market Revenue, By Distribution Channel, 2017 – 2030 (US$ Mn)
    7.2    North America
        7.2.1    North America Smart Wearable Bands Market Revenue, By Country, 2019 – 2030 (US$ Mn)
        7.2.2    North America Smart Wearable Bands Market Revenue, By Product Type, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.2.3    North America Smart Wearable Bands Market Revenue, By Operating System, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.2.4    North America Smart Wearable Bands Market Revenue, By Distribution Channel, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.2.5    U.S. Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.2.6    Canada Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.2.7    Mexico Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
    7.3    Europe
        7.3.1    Europe Smart Wearable Bands Market Revenue, By Country, 2019 – 2030 (US$ Mn)
        7.3.2    Europe Smart Wearable Bands Market Revenue, By Product Type, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.3.3    Europe Smart Wearable Bands Market Revenue, By Operating System, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.3.4    Europe Smart Wearable Bands Market Revenue, By Distribution Channel, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.3.5    Germany Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.3.6    France Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.3.7    U.K. Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.3.8    Italy Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.3.9    Spain Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.3.10    Rest of Europe Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
    7.4    Asia Pacific
        7.4.1    Asia Pacific Smart Wearable Bands Market Revenue, By Country, 2019 – 2030 (US$ Mn)
        7.4.2    Asia Pacific Smart Wearable Bands Market Revenue, By Product Type, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.4.3    Asia Pacific Smart Wearable Bands Market Revenue, By Operating System, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.4.4    Asia Pacific Smart Wearable Bands Market Revenue, By Distribution Channel, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.4.5    China Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.4.6    Japan Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.4.7    India Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.4.8    South Korea Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.4.9    South-East Asia Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.4.10    Rest of Asia Pacific Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
    7.5    Latin America
        7.5.1    Latin America Smart Wearable Bands Market Revenue, By Country, 2019 – 2030 (US$ Mn)
        7.5.2    Latin America Smart Wearable Bands Market Revenue, By Product Type, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.5.3    Latin America Smart Wearable Bands Market Revenue, By Operating System, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.5.4    Latin America Smart Wearable Bands Market Revenue, By Distribution Channel, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.5.5    Brazil Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.5.6    Argentina Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.5.7    Rest of Latin America Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
    7.6    The Middle-East and Africa
        7.6.1    The Middle-East and Africa Smart Wearable Bands Market Revenue, By Country, 2019 – 2030 (US$ Mn)
        7.6.2    The Middle-East and Africa Smart Wearable Bands Market Revenue, By Product Type, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.6.3    The Middle-East and Africa Smart Wearable Bands Market Revenue, By Operating System, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.6.4    The Middle-East and Africa Smart Wearable Bands Market Revenue, By Distribution Channel, 2019 – 2030 (US$ Mn)/(Kilo Tons)
        7.6.5    GCC Countries Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.6.6    South Africa Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)
        7.6.7    Rest of Middle-East Africa Smart Wearable Bands Market Revenue, 2019 - 2030 (US$ Mn)/ (Kilo Tons)

Chapter 8    Smart Wearable Bands Market – Industry Analysis

    8.1    Introduction
    8.2    Market Drivers
        8.2.1    Driving Factor 1 Analysis
        8.2.2    Driving Factor 2 Analysis
    8.3    Market Restraints
        8.3.1    Restraining Factor Analysis
    8.4    Market Opportunities
        8.4.1    Market Opportunity Analysis
    8.5    Porter’s Five Forces Analysis
    8.6    PEST Analysis
    8.7    Regulatory Landscape
    8.8    Technology Landscape
    8.9    Value Chain Analysis

Chapter 9    Competitive Landscape

    9.1    Company Market Share Analysis – 2023
        9.1.1    Global Smart Wearable Bands market: Company Market Share, 2023
        9.1.2    Global Smart Wearable Bands Market: Company Market Share, 2023
    9.2    Strategic Developments
        9.2.1    Acquisitions & Mergers
        9.2.2    New Product Launch
        9.2.3    Regional Expansion
    9.3    Company Strategic Developments – Heat Map Analysis

Chapter 10    Company Profiles

    10.1    Fitbit
        10.1.1    Company Overview
        10.1.2    Key Executives
        10.1.3    Product Portfolio
        10.1.4    Financial Overview
        10.1.5    Operating Business Segments
        10.1.6    Business Segment Performance
        10.1.7    Recent Developments
    10.2    Garmin
    10.3    Jawbone
    10.4    Samsung Electronics
    10.5    Apple
    10.6    Xiaomi
    10.7    Lenovo
    10.8    LG
    10.9    Nike
    10.10    Razer
    10.11    Sony

Chapter 11    Research Methodology

    11.1    Research Methodology
    11.2    Phase I – Secondary Research
    11.3    Phase II - Data Modeling
        11.3.1    Company Share Analysis Model
        11.3.2    Revenue Based Modeling
    11.4    Phase III – Primary Research
    11.5    Research Limitations
        11.5.1    Assumptions
No Methodology
No Available