Report

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Augmented Reality Market, By AR Display (HUD (Head-up Display), HMD (Head-mounted Display) and Handheld Devices); By End-use Industry (Education, Healthcare, Advertisement and Marketing, Retail and E-Commerce, Gaming and Entertainment and Others) Market Growth, Future Prospects, Post COVID-19 Scenario 2021 - 2028

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Augmented reality (AR) is an improved form of real physical world which is accomplished with the help of digital sounds, visual elements or other sensory stimuli. The AR is also considered as highly interactive and visual method that presents digital information of real world by connecting the users to improve the outcome. Moreover, the augmented reality is a rising trend across various industries which highly include different businesses and mobile computing applications.

The major goal of augmented reality is to highlight various features of physical world and help to understand these features by driving smart accessible insights which are connected to real world applications. Such insights help companies in decision making and consumer spending, among others. Unlike virtual reality, which is capable of creating its specific cyber environment The augmented reality also enhances user experiences by implicating auditory, visual and other sensual information of real world in actual form. Furthermore, the augmented reality is used in advertising and marketing companies for various promotional activities and showcasing features of different products to the consumers. In retail sector, the augmented reality helps in new product launch, profile raising of products and services and for collecting unique consumer data.
 
Apart from this, the augmented reality is also used in  industrial and manufacturing sector for delivering work instructions to employees. It is also used in  industries for tracking, identifying and resolving technical issues in various business processes. Apart from technical issues, AR is also used to resolve issues in various manufacturing tasks such as assembling, retrofitting and production lines, among others. The augmented reality is available in different displays such as HUD (head-up display), HMD (head-mounted display) and handheld devices such as tablets, and mobiles phones. It is also used/beneficial in various end-use industries which include, gaming and entertainment, industrial products, automotive, education, aerospace and defense, electronics and high tech and healthcare, among others, in which, industrial segment dominates the market. Furthermore,  rising remote assistance in workflow management in various enterprises propel the demand of the market. Some of the key players in the global augmented reality market are Google LLC, Apple Inc., Microsoft Corporation, PTC Inc., RE'FLEKT GmbH, Niantic, Inc., Zappar Ltd., Blippar Ltd., Epson America, Inc. and Wikitude GmbH.
 
Global Augmented Reality Market, By AR Display
Based on AR display, augmented reality market is segmented into the following:
  • HUD (Head-up Display)
  • HMD (Head-mounted Display)
  • Handheld Devices
Below graph provides a comparative analysis of the value contribution for each of the segment for the years 2020 and 2028:

Augmented Reality Value Share, By Display, 2019 & 2028(% Value)

 
In 2020, the HMD (head-mounted display) segment led the overall augmented reality market in terms of market value accounting for over 48% of the global market. The HMD usually provides digital information about real life objects in superimposed form. The AR head-mounted displays are extensively used in industrial, gaming and entertainment, education, and aerospace and defense, as it provides real-life experiences, which is very appealing and trending. Apart from this, the AR head-mounted displays are also used in  supply chain and inventory management segment, where AR provides detailed information about the products. Moreover, its technological features and availability of lightweight smart glasses is driving the growth of the HMD segment. In addition, handheld devices segment is expected to witness high growth during the forecast period, as these devices are widely deployed in  industrial, healthcare, retail, e-commerce and other sectors.
 
Global Augmented Reality Market, By End-use Industry
Based on end-use industry, the augmented reality market is segmented into the following:
  • Gaming and Entertainment
  • Industrial Products
  • Automotive
  • Education
  • Aerospace and Defence
  • Electronics and High Tech
  • Healthcare
  • Others
Below graph provides a comparative analysis of the value contribution for each of the segment for the years 2020 and 2028:

Augmented Reality Value Share, By End-use Industry, 2019 & 2028(% Value)

 
In 2020, the industrial segment led the overall augmented reality market in terms of market value. Augmented reality provides an extraordinary and interactive experience in industrial sector, as it offers virtual view on the head-mounted display and handheld devices about the components and on-going processes. It also helps in detection of the problems and keeps the process going, which reduces its manufacturing downtime. Apart from this, the AR technology is also used extensively in  gaming and entertainment industry where head-mounted display has highest demand in this industry, owing to its benefit of providing real-life experience to users. Moreover, healthcare segment is expected to witness high growth during the forecast period, due to rising adoption of augmented reality technology in medical training, education, surgical and vein visualization. Most of the hospitals are also adopting augmented reality technology for medical training.
 
Global Augmented Reality Market, By Geography
Based on geography, the augmented reality market is segmented into following:
  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
Below graph provides a comparative analysis of the value contribution for each of the segment for the years 2020 and 2028:

Augmented Reality Value Share, By Region, 2019 & 2028(% Value)

 
In 2020, North America held the largest share in  augmented reality market because of  presence of majority of key players of the market and rise in adoption and deployment of AR technology. Due to the onset of COVID-19 pandemic, the manufacturers and marketers are providing AR technology for extended shopping experience for the consumers. Apart from this, the hospitals in this region are also using AR technology for medical training and surgery visualization. Moreover, the statistics show that the US federal government has budgeted US$ 92.2 Bn for federal IT spending and business products or services will reach to 1.94 Tn  in late 2021 if it gets fully recovered from COVID-19 pandemic crisis. In addition, Canada region shows highest growth in start-up companies for new AR technology in North America region. Furthermore, Asia pacific is expected to show highest share during forecast period as the countries in this region shows high demand for devices in industrial, commercial and e-commerce sector.
 
Chapter 1    Preface
        1.1    Report Description
                1.1.1    Aim of the Report
                1.1.2    Report Target Audience
                1.1.3    Report Offering
        1.2    Research Scope
        1.3    Research Methodology
                1.3.1    Phase I – Secondary Research
                1.3.2    Phase II – Primary Research
                1.3.3    Phase III – Expert Panel Review
                1.3.4    Assumptions
                1.3.5    Top-Down and Bottom-Up Approach

Chapter 2    Executive Summary
        2.1    Market Snapshot: Global Augmented Reality Market
        2.2    Global Augmented Reality Market, By Display
        2.3    Global Augmented Reality Market, By End-use Industry
        2.4    Global Augmented Reality Market, By Geography

Chapter 3    Market Dynamics
        3.1    Product and Market Insights
                3.1.1    Global Augmented Reality Market Value and Growth, 2018 – 2028, (US$ Mn) (Y-o-Y %)
        3.2    Market Dynamics
                3.2.1    Growth Drivers
                3.2.2    Market Restraints
                3.2.3    Impact Analysis of Drivers and Restraints
                3.2.4    COVID-19 Impact
        3.3    Attractive Investment Proposition
        3.4    Competitive Analysis
                3.4.1    Competitive Landscape in the Augmented Reality Market

Chapter 4    Global Augmented Reality Market Analysis, By Display
        4.1    Overview
        4.2    HUD (Head-up Display)
                4.2.1    Global HUD (Head-up Display) Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
        4.3    HMD (Head-mounted Display)
                4.3.1    Global HMD (Head-mounted Display) Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
        4.4    Handheld Devices
                4.4.1    Global Handheld Devices Augmented Reality Market Value, 2018 – 2028, (US$ Mn)

Chapter 5    Global Augmented Reality Market Analysis, By End-use Industry
        5.1    Overview
        5.2    Gaming and Entertainment
                5.2.1    Global Augmented Reality Market Value in Gaming and Entertainment, 2018 – 2028, (US$ Mn)
        5.3    Industrial Products
                5.3.1    Global Augmented Reality Market Value in Industrial Products, 2018 – 2028, (US$ Mn)
        5.4    Automotive
                5.4.1    Global Augmented Reality Market Value in Automotive, 2018 – 2028, (US$ Mn)
        5.5    Education
                5.5.1    Global Augmented Reality Market Value in Education, 2018 – 2028, (US$ Mn)
        5.6    Aerospace and Defense
                5.6.1    Global Augmented Reality Market Value in Aerospace and Defense, 2018 – 2028, (US$ Mn)
        5.7    Electronics and High Tech
                5.7.1    Global Augmented Reality Market Value in Electronics and High Tech, 2018 – 2028, (US$ Mn)

Chapter 6    North America Augmented Reality Market Analysis
        6.1    Overview
        6.2    North America Augmented Reality Market Analysis, By Display, 2018 – 2028
                6.2.1    Market Analysis
        6.3    North America Augmented Reality Market Analysis, By End-use Industry, 2018 – 2028
                6.3.1    Market Analysis
        6.4    North America Augmented Reality Market Analysis, By Country, 2018 – 2028
                6.4.1    Market Analysis
                6.4.2    U.S.
                6.4.3    Canada

Chapter 7    Europe Augmented Reality Market Analysis
        7.1    Overview
        7.2    Europe Augmented Reality Market Analysis, By Display, 2018 – 2028
                7.2.1    Market Analysis
        7.3    Europe Augmented Reality Market Analysis, By End-use Industry, 2018 – 2028
                7.3.1    Market Analysis
        7.4    Europe Augmented Reality Market Analysis, By Country, 2018 – 2028
                7.4.1    Market Analysis
                7.4.2    UK
                7.4.3    Germany
                7.4.4    France
                7.4.5    Rest of Europe

Chapter 8    Asia Pacific Augmented Reality Market Analysis
        8.1    Overview
        8.2    Asia Pacific Augmented Reality Market Analysis, By Display, 2018 – 2028
                8.2.1    Market Analysis
        8.3    Asia Pacific Augmented Reality Market Analysis, By End-use Industry, 2018 – 2028
                8.3.1    Market Analysis
        8.4    Asia Pacific Augmented Reality Market Analysis, By Country, 2018 – 2028
                8.4.1    Market Analysis
                8.4.2    China
                8.4.3    Japan
                8.4.4    India
                8.4.5    Rest of Asia Pacific

Chapter 9    Latin America Augmented Reality Market Analysis
        9.1    Overview
        9.2    Latin America Augmented Reality Market Analysis, By Display, 2018 – 2028
                9.2.1    Market Analysis
        9.3    Latin America Augmented Reality Market Analysis, By End-use Industry, 2018 – 2028
                9.3.1    Market Analysis
        9.4    Latin America Augmented Reality Market Analysis, By Country, 2018 – 2028
                9.4.1    Market Analysis
                9.4.2    Mexico
                9.4.3    Brazil
                9.4.4    Rest of Latin America

Chapter 10    Middle East and Africa (MEA) Augmented Reality Market Analysis
        10.1    Overview
        10.2    MEA Augmented Reality Market Analysis, By Display, 2018 – 2028
                10.2.1    Market Analysis
        10.3    MEA Augmented Reality Market Analysis, By End-use Industry, 2018 – 2028
                10.3.1    Market Analysis
        10.4    MEA Augmented Reality Market Analysis, By Country, 2018 – 2028
                10.4.1    Market Analysis
                10.4.2    GCC Countries
                10.4.3    South Africa
                10.4.4    Rest of MEA

Chapter 11    Company Profiles
        11.1    Google LLC
                11.1.1    Google LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.2    Apple Inc.
                11.2.1    Apple Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.3    Microsoft Corporation
                11.3.1    Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.4    PTC Inc.
                11.4.1    PTC Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.5    RE\'FLEKT GmbH
                11.5.1    RE\'FLEKT GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.6    Niantic, Inc.
                11.6.1    Niantic, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.7    Zappar Ltd.
                11.7.1    Zappar Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.8    Blippar Ltd.
                11.8.1    Blippar Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.9    Epson America, Inc.
                11.9.1    Epson America, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.10    Wikitude GmbH
                11.10.1    Wikitude GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)

List of Figures



FIG. 1    Global Augmented Reality Market: Research Methodology
FIG. 2    Top-Down and Bottom Up Approach
FIG. 3    Global Augmented Reality Market, By Display, 2020 (US$ Mn)
FIG. 4    Global Augmented Reality Market, By End-use Industry, 2020 (US$ Mn)
FIG. 5    Global Augmented Reality Market, By Geography, 2020 (US$ Mn)
FIG. 6    Global Augmented Reality Market Value and Growth, 2018 – 2028, (US$ Mn) (Y-o-Y %)
FIG. 7    Attractive Investment Proposition
FIG. 8    Market Positioning of Key Augmented Reality Providers, 2020
FIG. 9    Global Augmented Reality Market Value Share, By Display, 2020 & 2028 (% Value)
FIG. 1    Global HUD (Head-up Display) Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 2    Global HMD (Head-mounted Display) Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 3    Global Handheld Devices Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 4    Global Augmented Reality Market Value Share, By End-use Industry, 2020 & 2028 (% Value)
FIG. 5    Global Augmented Reality Market Value in Gaming and Entertainment, 2018 – 2028, (US$ Mn)
FIG. 6    Global Augmented Reality Market Value in Industrial Products, 2018 – 2028, (US$ Mn)
FIG. 7    Global Augmented Reality Market Value in Automotive, 2018 – 2028, (US$ Mn)
FIG. 8    Global Augmented Reality Market Value in Education, 2018 – 2028, (US$ Mn)
FIG. 9    Global Augmented Reality Market Value in Aerospace and Defense, 2018 – 2028, (US$ Mn)
FIG. 10    Global Augmented Reality Market Value in Electronics and High Tech, 2018 – 2028, (US$ Mn)
FIG. 11    U.S. Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 12    Canada Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 13    UK Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 14    Germany Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 15    France Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 16    Rest of Europe Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 17    China Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 18    Japan Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 19    India Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 20    Rest of Asia Pacific Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 21    Mexico Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 22    Brazil Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 23    Rest of Latin America Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 24    GCC Countries Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 25    South Africa Augmented Reality Market Value, 2018 – 2028, (US$ Mn)
FIG. 26    Rest of MEA Augmented Reality Market Value, 2018 – 2028, (US$ Mn)

List of Tables



TABLE 1        Market Snapshot: Global Augmented Reality Market
TABLE 2        Impact Pointers
TABLE 3        Impact Analysis of Drivers and Restraints
TABLE 4        North America Augmented Reality Market Value, By Display, 2018 – 2028
TABLE 5        North America Augmented Reality Market Value, By End-use Industry, 2018 – 2028
TABLE 6        North America Augmented Reality Market Value, By Country, 2018 – 2028
TABLE 7        Europe Augmented Reality Market Value, By Display, 2018 – 2028
TABLE 8        Europe Augmented Reality Market Value, By End-use Industry, 2018 – 2028
TABLE 9        Europe Augmented Reality Market Value, By Country, 2018 – 2028
TABLE 10    Asia Pacific Augmented Reality Market Value, By Display, 2018 – 2028
TABLE 11    Asia Pacific Augmented Reality Market Value, By End-use Industry, 2018 – 2028
TABLE 12    Asia Pacific Augmented Reality Market Value, By Country, 2018 – 2028
TABLE 13    Latin America Augmented Reality Market Value, By Display, 2018 – 2028
TABLE 14    Latin America Augmented Reality Market Value, By End-use Industry, 2018 – 2028
TABLE 15    Latin America Augmented Reality Market Value, By Country, 2018 – 2028
TABLE 16    MEA Augmented Reality Market Value, By Display, 2018 – 2028
TABLE 17    MEA Augmented Reality Market Value, By End-use Industry, 2018 – 2028
TABLE 18    MEA Augmented Reality Market Value, By Country, 2018 – 2028
TABLE 19    Google LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 20    Apple Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 21    Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 22    PTC Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 23    RE\'FLEKT GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 24    Niantic, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 25    Zappar Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 26    Blippar Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 27    Epson America, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 28    Wikitude GmbH: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)



 
No Methodology
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