Coca-Cola Purchased Innocent when the Company's Young Founders Decided to Sell their Remaining Shares of Moral Smoothie Maker
Innocent was acquired by Coca-Cola after the young founders of the moral smoothie maker opted to sell their remaining shares for an astounding £ 100 million, according to sources. In a deal that gives Coca-Cola at least 90% ownership of Innocent and values the company at £ 320 million, the soft drink monopoly, which previously controlled 58% of the company, accepted bids from founders Richard Reed, Adam Balon, and John Wright.
Increasing Consumption of Nutritional Drinks to Drive the Market
Smoothies are suggested as a healthy diet because they contain a lot of fruits and vegetables. The smoothie maker market is expanding due to increased health consciousness among consumers, altered eating and lifestyle patterns, and health advantages. Currently, most people replace other snack items for meals they skip instead of snacking on other foods. Low carbs are consumed, especially when smoothies are made without sugar. As a result, most gym trainers advise smoothies to those looking to reduce weight. As a result, smoothies became the ideal meal-replacement food. Furthermore, they taste great, are practical, and are portable while being healthier than other snack foods. Thus, all these factors are anticipated to drive the growth of the smoothie maker market.
Spread of COVID-19 to Limit Market Growth
The COVID-19 outbreak has had various degrees of impact on every industrial sector. As a result, manufacturing in every sector has significantly slowed down in the first half of 2020. The pandemic's scope, its effects on supply, demand, and supply chains, and how they are likely to affect market growth for smoothie makers globally make the picture for the rest of the year uncertain. The Covid-19 pandemic, logistical limitations, and strict lockdown procedures with minimal manufacturing prevented the market from growing.
Major Players Develop Acquisition Plans to Boost Brand Image
The leading businesses in the Smoothie maker market plan acquisitions to improve their brand recognition globally. For instance, in March 2020, EO3 (Enhanced Omega-3) was introduced by Feliscity Nutrition, Inc. A smoothie maker on both its website and Amazon.com. The manufacturer asserts that it uses revolutionary technology to stabilize, emulsify, and incorporate cod liver oil with other nutrients without generating acid reflux, dilution, or other negative consequences associated with omega-3 gel capsules.
List of Key Players Profiled in the Report
- Magic Bullet
- Hamilton Beach
Further Report Findings
- The market in North America is expected to gain a huge portion of the global Smoothie maker market share in the coming years Due to the widespread use of nutritious components in nations like the U.S., as well as the disorderly lifestyle and rising health issues among consumers, the smoothie maker market, will expand in the area over the projected year.
- The market's rapid development rate is linked to the rising popularity of top businesses like Bella Housewares, SharkNinja Operating LLC, and NutriBullet, LLC, among others.
- In the Asia Pacific, the growth in this region is primarily driven by a significant increase in demand for organic smoothies. Furthermore, it is projected that the market for smoothie makers in the area would increase quickly due to the high fiber healthy smoothies and their additional health benefits.
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