Research report published by Markets N Research “Organic Baby Food, By Type (Milk Formula, Cereal, Puree, Whole Meal and Others); By Sales Channel (Supermarket and Hypermarket, Pharmaceutical Stores, Online and Others) Market - Growth, Future Prospects, Post COVID-19 Scenario 2020 – 2028”,states that the global organic baby food is expected to grow at a CAGR of 13.8% during the forecast period from 2020 to 2028.
Organic baby food market is growing rapidly due to the increasing number of working mothers who are looking for alternatives such as packed organic foods as they are safe for the baby and come in the most purest form. Elevated number of individuals who want vegan food for their babies and non-GMOs is propelling the growth of the market globally. Growing concern regarding the toxic food chemicals getting consumed and need of the parents to make their kids eat purest food is anticipated to drive the adoption of organic baby food. Improved health benefits and advantages that come with organic food is another factor why parents are interested to feed their children organic and whole foods. Thereby these factors are expected to increase the growth and disposable income of the market.
Several sales channels through which organic baby food is sold include supermarket and hypermarket, pharmaceutical stores, online, among others. Among the sales channel hypermarket and supermarket held a higher share due to numerous amount of products to choose from and are most visited but with the covid-19 e-commerce and online sectors have also witnessed a significant jump because of the fear of infection eventually growing the demand for organic baby food market.
Leading companies operating in the organic baby food manufacturing are working towards providing the safest and best food formulas which can be easily digestible for the baby. Some of the prominent players of the market include Abbott Laboratories, Danone S.A., Nestlé S.A., The Kraft Heinz Company, Hero Group, Amara Organics, Baby Gourmet Foods Inc., Bellamy’s Organic Pty Ltd, Little Duck Organics and Vitagermine SAS.
Trends and Future Outlook:
In October, 2019: Abbott Laboratories showcased how their product Similac. It is a human milk fortifier which can provide essential nutrients for premature babies to help overcome the difficulty they face as it provides better development.