The main factor driving the growth of the yoga clothing market is increasing popularity of yoga clothing all around the world. From the last couple of years demand of casual, sports, comfortable, as well as athletic wear has augmented. Moreover, demand for stylish exercise gear has increased, thus anticipating to accelerate the yoga clothing market during the forecast period. COVID-19 pandemic has increased the practice of yoga at home due to its health benefits and breathing exercises as well as for individuals to attain immunity and thus, increasing the popularity of yoga as well as its clothes. Hence, yoga clothing market is growing rapidly due to the surge in demand of clothes for yoga exercise. Changing raw material cost is anticipated to hamper growth of the global yoga clothing market.
The global yoga clothing market is categorized on the basis of type namely, yoga tank tops, yoga t-shirts, yoga pants, yoga capris, and other. Among this type, yoga tank tops have the maximum share in the market. The biggest attribute of yoga tank tops is that they are lightweight as well as soft. Tank tops for yoga are a good choice, these are regularly designed to be very long, so one can stretch as well as move freely. All of these benefits lead to the large demand for tank tops thereby, driving the yoga tank tops segment. Along with this, the yoga clothing market is also categorized based on end-user, that include men, women, and kids. Among this end-user, women have the maximum share in the market. Women segment dominance is because of sheer majority of women who practice yoga. Rising awareness about healthy lifestyle and maintaining balanced body fitness is anticipated to encourage the application of yoga in women and enlarge the market scope of clothing products. Therefore, the women segment will also show highest growth rate in the forecast period.
On the basis of region, categorization of yoga clothing market includes North America, Europe, Asia Pacific, Latin America, Middle East and Africa. Asia Pacific holds the largest share of the yoga clothing market. Implementation of various initiatives in countries such as China and India on refining fitness as well as acceptance of a healthy lifestyle is anticipated to encourage the scope for yoga thereby, will increase the demand for yoga clothing during forecast period. Thus, Asia Pacific region is expected to see the fastest development during the forecast period from 2021 to 2028.
COVID-19 has affected every aspect of life globally and hence most of the business have been halted and hampered. The yoga clothing market has been positively affected. Due to increased lockdown as well as restrictions, most of the people preferred to do yoga exercise at home, therefore the demand for yoga clothing market increased. Additionally, yoga exercise is helpful to increase immunity system thus, maximum number of people started yoga exercise to fight against Covid-19 pandemic. Thereby, the demand for yoga clothing increased, which help to boost the yoga clothing market growth.
Some of the major players from the yoga clothing market include adidas AG, lululemon athletica, Nike, Inc., Anjali Maha Mudra LLC, Green Apple Active, prAna Living, LLC, Athleta Inc., ALO, LLC, Under Armour, Inc., and Ripple yoga wear among others. Most of the companies operating in the yoga clothing market are implementing new technologies as well as planning to invest more into the production, product improvement, and market share of yoga clothing.
Recent News and Development:
- In May 2021, Columbia Sportswear Agreed to buy prAna.
- In April 2021, Athleta Announced Entry into Canada.
- In January 2021, Athleta added extended sizing to 350 styles in its 200 stores and online.