One of the key factors fueling the growth of the market for chewing tobacco products is the rise in smoking bans worldwide. The introduction of excise taxes on cigarettes by governments in many nations and the creation of product options based on affordability, simplicity of use, and regulatory considerations have accelerated market expansion. The tendency to choose alternatives like chewing tobacco products due to the high cost of buying cigarettes on a daily basis and the rise in preference for chewing tobacco products over cigarettes both impact the market. Moreover, urbanization, rising disposable income, changing lifestyles, and increased awareness of the harms of smoking benefit the market for chewing tobacco products.
The recession will have a significant effect on the market for chewing tobacco. Consumers sometimes become more cost-conscious during recessions and may limit discretionary expenditure, which includes buying tobacco products. As a result, consumers may choose less expensive substitutes or stop using tobacco altogether, which could lead to a fall in demand for chewing tobacco. A recession can affect chewing tobacco manufacturing and distribution and alter consumer behavior. Tobacco businesses might be obliged to curtail output or employment, which could result in shortages and disruptions to the supply chain.
People's Preference for Tobacco Products is Expected to Drive the Market
The market for chewing tobacco is anticipated to be driven by millennials' rising use of tobacco products like snuff, plug, twist and oral nicotine due to societal pressure, anxiety, sadness, and an inferiority complex. The popularity of chewing tobacco is rapidly growing. Many people start using tobacco under the influence of their surroundings and social circle, and they quickly develop an addiction. Almost 80% of the 1.3 billion tobacco users worldwide reside in low- and middle-income countries. Fast-paced lives, a growing working population, and an increasing preference for chewing tobacco in emerging markets increased demand for tobacco products, propelling the market for those goods throughout the projection period.
Rising Concerns about Negative Effects of Chewing Tobacco to Limit Market Growth
In the anticipated timeframe, market growth for chewing tobacco is anticipated to be constrained by adopting a healthy lifestyle and growing public awareness of the negative effects of tobacco use. To illustrate the detrimental effects of chewing tobacco use on consumer health, non-profit organizations, the government, local authorities, and clubs create a variety of plays, campaigns, advertising, road shows, and skits. As a result, many people have given up smoking and using tobacco. For instance, a report from the Centers for Disease Control & Prevention, a national public health organization, states that in 2019, a significant decrease in smokers was seen, with the number falling from 20.9% in 2005 to 14.0% in 2019. Therefore, it is predicted that this endeavor will negatively impact market growth.
Based on types, the chewing tobacco market is segmented into loose leaf, plug and twist. The loose-leaf category dominated the market in 2022. Most seasoned users prefer this kind of chewing tobacco offered in loose-leaf form. After shredding the tobacco leaves, the user pinches off a small bit to put in their mouth. Wintergreen, mint, and fruit flavours are just a few flavours available in loose-leaf chewing tobacco. Loose-leaf chewing tobacco comes in a variety of packaging options. For convenience, some brands sell their products in small pouches or tins, while others sell their products in larger bags for regular users.
Based on product, the chewing tobacco market is segmented into fruit flavours and mint flavours. The mint flavours category dominated the market in 2022. Mint leaves' fragrant and fresh ingredients are what give mint its flavor. Food & beverage, pharmaceutical, and tobacco sectors have all used these compounds as flavoring agents. Due to its soothing impact on the throat after a spicy meal or in hot weather, mint is one of the most popular flavours of chewing gum.
North America is projected to hold the largest share of the chewing tobacco market over the forecast period due to rising government taxation on chewing tobacco products, which are seen as safer alternatives to cigarettes or cigars among customers in the U.S. and Canada, and growing public knowledge of the health risks connected to chewing tobacco products, such as tar cancer and lung infections. On the other hand, the Asia Pacific chewing tobacco market is anticipated to grow significantly due to the strong demand from nations like China, India, Pakistan, Bangladesh, and Burma. The growing demand for high-end goods in developing nations is anticipated to increase, fueling the expanding chewing tobacco market in this region.
LIST OF KEY COMPANIES PROFILED:
- British American Tobacco PLC (BAT)
- Swedish Match
- Altria Group Inc
- Dharampal Satyapal Group
- Reynolds American Inc.
- Swisher International, Inc.
- Japan Tobacco, Inc.
- Imperial Tobacco Group PLC
- Reynolds American Inc.
- Manikchand Group
- J.D's Blend
- Tough Guy
- Stoker's Chew
- Levi Garrett
|Market Size in 2022
|USD 21.3 Billion
|Market Forecast in 2030
|USD 28.4 Billion
|Compound Annual Growth Rate
|Revenue (USD Million) and Volume (Kilo Tons)
|By Types, By Product and By Geography