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Global IPTV Market, By Model (Live TV, and Video On-demand); By End-user (Enterprises, and Residential); Market - Growth, Future Prospects, Post COVID-19 Scenario 2021 – 2028

 Report Code
 Category
 Published Date
 Pages
 Format
MNR-1533
Computing and Technology
18 August 2021
245
PDF
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IPTV (Internet Protocol Television) is the system that deliver content to user’s tv over the internet through an antenna, radio signals, or cables. IPTV mainly uses user’s internet signal to fetch the content to tv through content distribution system through a set top box or other plug-in system. It mostly offers the competence to stream the source media uninterruptedly. IPTV has number of features that include support for interactive TV, time shifting, personalization, low bandwidth requirement, and accessibility on multiple devices. All of the above-mentioned features make IPTV more cost-effective, robust as well as scalable. Some of the major factors such as the widespread adoption and usability of broadband, internet accessibility has become very easy and user friendly are responsible for large adoption of IPTV.
 
Different models of IPTV market are live tv, and video on-demand. Live streaming means broadcasting as it happens. In live streaming, user cannot stop or skip through the broadcast that doesn’t interest to them, while in video on-demand, videos, clips or episodes are organized by titles or in categories such as news, sports or music videos and can be shifted forward or backward as per viewer’s choice. Based on end-user, IPTV market is segmented as enterprises, and residential. For residential users, IPTV is often provided in conjunction with video on-demand and may be bundled with internet services such as web access and VoIP.
 
Some of the major players from the IPTV market include AT&T Inc., Century Link, Inc., Huawei Technologies Co., Ltd., Verizon Communications Inc., Cisco Systems, Inc., Ericssion AB, Arris International Plc, Tripleplay Services Ltd., Akamai Technologies, and Moftak Solutions among others. Key players are focused on deals and contracts, in order to gain a competitive edge in the market. Moreover, some of the major market players are involved in product launches, in order to enhance their product portfolio.

Global IPTV Market, By Model
Based on model, the IPTV market is segmented into the following:
  • Live TV
  • Video On-demand
graph provides a comparative analysis of the value contribution for each of the segment for the years 2020 and 2028:

Global IPTV Value Share, By Model, 2019 & 2028(% Value)


In 2020, video on-demand segment led the overall IPTV market. Video on-demand is one of the innovative features that IPTV offers. It provides consumers a range of available videos to choose from. While, live streaming has several benefits such as real-time experience, interaction, cost reduction. Therefore, live streaming segment will be expected to witness significant development during the forecast period.

Global IPTV Market, By End-user
Based on end-user, the IPTV market is segmented into following:
  • Enterprises
  • Residential
Below graph provides a comparative analysis of the value contribution for each of the segment for the years 2020 and 2028:

Global IPTV Value Share, By End-user, 2019 & 2028(% Value)

 
In 2020, residential segment led the overall IPTV market. This is due to the large number of subscriber base for residential IPTV globally. Residential IPTV is expected to grow at a brisk pace as broadband is becoming more commonplace. Thus, Residential IPTV will be expected to grow at highest CAGR during the forecast period.

Global IPTV Market, By Geography
Based on geography, the IPTV market is segmented into following:
  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East and Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
Below graph provides a comparative analysis of the value contribution for each of the segment for the years 2020 and 2028:

Global IPTV Value Share, By Geography, 2019 & 2028(% Value)

 
In 2020, the overall IPTV market was dominated by the North America region in terms of market value. This is due to the reason that the viewers are concentrating more on online videos along with live streaming of online content in the North America region. In 2020, U.S. was the largest country in North America region to contribute in IPTV market.
Asia Pacific region will be expected to dominate the market during the forecast period due to the increasing penetration of reasonable internet-based services as well as growing acceptance of the internet as a utility.
 

Chapter 1    Preface
        1.1    Report Description
                1.1.1    Aim of the Report
                1.1.2    Report Target Audience
                1.1.3    Report Offering
        1.2    Research Scope
        1.3    Research Methodology
                1.3.1    Phase I – Secondary Research
                1.3.2    Phase II – Primary Research
                1.3.3    Phase III – Expert Panel Review
                1.3.4    Assumptions
                1.3.5    Top-Down and Bottom-Up Approach

Chapter 2    Executive Summary
        2.1    Market Snapshot: Global IPTV Market
        2.2    Global IPTV Market, By Model
        2.3    Global IPTV Market, By End-user
        2.4    Global IPTV Market, By Geography

Chapter 3    Market Dynamics
        3.1    Product and Market Insights
                3.1.1    Global IPTV Market Value and Growth, 2018 – 2028, (US$ Mn) (Y-o-Y %)
        3.2    Market Dynamics
                3.2.1    Growth Drivers
                3.2.2    Market Restraints
                3.2.3    Impact Analysis of Drivers and Restraints
                3.2.4    COVID-19 Impact
        3.3    Attractive Investment Proposition
        3.4    Competitive Analysis
                3.4.1    Competitive Landscape in the IPTV Market

Chapter 4    Global IPTV Market Analysis, By Model
        4.1    Overview
        4.2    Live TV
                4.2.1    Global Live TV Market Value, 2018 – 2028, (US$ Mn)
        4.3    Video On-demand
                4.3.1    Global Video On-demand Market Value, 2018 – 2028, (US$ Mn)

Chapter 5    Global IPTV Market Analysis, By End-user
        5.1    Overview
        5.2    Enterprises
                5.2.1    Global Enterprises Market Value, 2018 – 2028, (US$ Mn)
        5.3    Residential
                5.3.1    Global Residential Market Value, 2018 – 2028, (US$ Mn)

Chapter 6    North America IPTV Market Analysis
        6.1    Overview
        6.2    North America IPTV Market Analysis, By Model, 2018 – 2028
                6.2.1    Market Analysis
        6.3    North America IPTV Market Analysis, By End-user, 2018 – 2028
                6.3.1    Market Analysis
        6.4    North America IPTV Market Analysis, By Country, 2018 – 2028
                6.4.1    Market Analysis
                6.4.2    U.S.
                6.4.3    Canada

Chapter 7    Europe IPTV Market Analysis
        7.1    Overview
        7.2    Europe IPTV Market Analysis, By Model, 2018 – 2028
                7.2.1    Market Analysis
        7.3    Europe IPTV Market Analysis, By End-user, 2018 – 2028
                7.3.1    Market Analysis
        7.4    Europe IPTV Market Analysis, By Country, 2018 – 2028
                7.4.1    Market Analysis
                7.4.2    UK
                7.4.3    Germany
                7.4.4    France
                7.4.5    Rest of Europe

Chapter 8    Asia Pacific IPTV Market Analysis
        8.1    Overview
        8.2    Asia Pacific IPTV Market Analysis, By Model, 2018 – 2028
                8.2.1    Market Analysis
        8.3    Asia Pacific IPTV Market Analysis, By End-user, 2018 – 2028
                8.3.1    Market Analysis
        8.4    Asia Pacific IPTV Market Analysis, By Country, 2018 – 2028
                8.4.1    Market Analysis
                8.4.2    China
                8.4.3    Japan
                8.4.4    India
                8.4.5    Rest of Asia Pacific

Chapter 9    Latin America IPTV Market Analysis
        9.1    Overview
        9.2    Latin America IPTV Market Analysis, By Model, 2018 – 2028
                9.2.1    Market Analysis
        9.3    Latin America IPTV Market Analysis, By End-user, 2018 – 2028
                9.3.1    Market Analysis
        9.4    Latin America IPTV Market Analysis, By Country, 2018 – 2028
                9.4.1    Market Analysis
                9.4.2    Mexico
                9.4.3    Brazil
                9.4.4    Rest of Latin America

Chapter 10    Middle East and Africa (MEA) IPTV Market Analysis
        10.1    Overview
        10.2    MEA IPTV Market Analysis, By Model, 2018 – 2028
                10.2.1    Market Analysis
        10.3    MEA IPTV Market Analysis, By End-user, 2018 – 2028
                10.3.1    Market Analysis
        10.4    MEA IPTV Market Analysis, By Country, 2018 – 2028
                10.4.1    Market Analysis
                10.4.2    GCC Countries
                10.4.3    South Africa
                10.4.4    Rest of MEA

Chapter 11    Company Profiles
        11.1    AT&T Inc.
                11.1.1    AT&T Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.2    Century Link, Inc.
                11.2.1    Century Link, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.3    Huawei Technologies Co., Ltd.
                11.3.1    Huawei Technologies Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.4    Verizon Communications Inc.
                11.4.1    Verizon Communications Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.5    Cisco Systems, Inc.
                11.5.1    Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.6    Ericssion AB
                11.6.1    Ericssion AB: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.7    Arris International Plc
                11.7.1    Arris International Plc: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.8    Tripleplay Services Ltd.
                11.8.1    Tripleplay Services Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.9    Akamai Technologies
                11.9.1    Akamai Technologies: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
        11.10    Moftak Solutions
                11.10.1    Moftak Solutions: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)

 

List of Figures



FIG. 1    Global IPTV Market: Research Methodology
FIG. 2    Top-Down and Bottom Up Approach
FIG. 3    Global IPTV Market, By Model, 2020 (US$ Mn)
FIG. 4    Global IPTV Market, By End-user, 2020 (US$ Mn)
FIG. 5    Global IPTV Market, By Geography, 2020 (US$ Mn)
FIG. 6    Global IPTV Market Value and Growth, 2018 – 2028, (US$ Mn) (Y-o-Y %)
FIG. 7    Attractive Investment Proposition
FIG. 8    Market Positioning of Key IPTV Providers, 2020
FIG. 9    Global IPTV Market Value Share, By Model, 2020 & 2028 (% Value)
FIG. 10    Global Live TV Market Value, 2018 – 2028, (US$ Mn)
FIG. 11    Global Video On-demand Market Value, 2018 – 2028, (US$ Mn)
FIG. 12    Global IPTV Market Value Share, By End-user, 2020 & 2028 (% Value)
FIG. 13    Global Enterprises Market Value, 2018 – 2028, (US$ Mn)
FIG. 14    Global Residential Market Value, 2018 – 2028, (US$ Mn)
FIG. 15    U.S. IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 16    Canada IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 17    UK IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 18    Germany IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 19    France IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 20    Rest of Europe IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 21    China IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 22    Japan IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 23    India IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 24    Rest of Asia Pacific IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 25    Mexico IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 26    Brazil IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 27    Rest of Latin America IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 28    GCC Countries IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 29    South Africa IPTV Market Value, 2018 – 2028, (US$ Mn)
FIG. 30    Rest of MEA IPTV Market Value, 2018 – 2028, (US$ Mn)

 

List of Tables



TABLE 1    Market Snapshot: Global IPTV Market
TABLE 2    Impact Pointers
TABLE 3    Impact Analysis of Drivers and Restraints
TABLE 4    North America IPTV Market Value, By Model, 2018 – 2028
TABLE 5    North America IPTV Market Value, By End-user, 2018 – 2028
TABLE 6    North America IPTV Market Value, By Country, 2018 – 2028
TABLE 7    Europe IPTV Market Value, By Model, 2018 – 2028
TABLE 8    Europe IPTV Market Value, By End-user, 2018 – 2028
TABLE 9    Europe IPTV Market Value, By Country, 2018 – 2028
TABLE 10    Asia Pacific IPTV Market Value, By Model, 2018 – 2028
TABLE 11    Asia Pacific IPTV Market Value, By End-user, 2018 – 2028
TABLE 12    Asia Pacific IPTV Market Value, By Country, 2018 – 2028
TABLE 13    Latin America IPTV Market Value, By Model, 2018 – 2028
TABLE 14    Latin America IPTV Market Value, By End-user, 2018 – 2028
TABLE 15    Latin America IPTV Market Value, By Country, 2018 – 2028
TABLE 16    MEA IPTV Market Value, By Model, 2018 – 2028
TABLE 17    MEA IPTV Market Value, By End-user, 2018 – 2028
TABLE 18    MEA IPTV Market Value, By Country, 2018 – 2028
TABLE 19    AT&T Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 20    Century Link, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 21    Huawei Technologies Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 22    Verizon Communications Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 23    Cisco Systems, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 24    Ericssion AB: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 25    Arris International Plc: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 26    Tripleplay Services Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 27    Akamai Technologies: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE 28    Moftak Solutions: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)



 

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