Hard seltzer is defined as a beverage that contains alcohol, carbonated water, fruit flavors & is fermented with cane sugar/malted barley. Hard seltzer is a low content alcoholic beverage and is an alternative for high calorie alcoholic beverage which is increasingly been consumed by health-conscious individuals. Hard seltzer comprises of various raw materials like: Sparkling water, Carbonated water, Alcohol and Fruit flavors. Hard seltzers are available in bottles & cans.
Hard Seltzer Market: Key Players
The research study includes profiles of leading companies operating in the global hard seltzer market. Key players profiled in the report include: Anheuser-Busch InBev, Barefoot Cellars, Blue Marble, Boathouse Beverage Co., Future Proof Brands LLC, CUTWATER SPIRITS, Ficks & Co., HIGH NOON SPIRITS COMPANY, Kona Brewing Co, and Lift Bridge Brewing Co.
Drivers for the Global Hard Seltzer Market:
Rising demand of hard seltzer due to varying lifestyles of people, increasing consumption rate of alcohol globally, increasing health conscious individuals that prefer low sugar content & gluten free (as only sugar is used) drinks prefer hard seltzer as it has low amount of carbs, rapid urbanization among developing countries, increased demand for premium alcohol with new flavors and increasing impact of western culture in gatherings & meeting is increasing the consumption rate of seltzer. These are the major drivers of the market and are going to increase the growth & disposable income of the market.
Opportunities for the Global Hard Seltzer Market:
Moreover, growing fondness of alcoholic drinks among young adults & youth of the present generation, introduction of new flavors that are: fruity/tart & with new ingredients are attracting individuals to try them out and new improved fermentation process that are easy & cost effective are attracting companies to startup companies for the manufacturing of alcohol. Hence these factors are going to provide opportunities for the future growth of the market.
Restrains for the Global Hard Seltzer Market:
However, restrictions by governments of various countries towards hard seltzers and certain substitutes of the hard seltzer that taste the same. Hence these factors can hamper the worth of the market.
Region Wise, Global Hard Seltzer Market Analysis:
North America held a major share in the market due to general economic conditions, investment in new technology, increasing number of brewing companies, growing number of alcohol consumers and growth in urbanization. Besides Europe and Asia-Pacific held a large share in the market.
Covid-19: Impact and Recovery Analysis for Global Hard Seltzer Market:
The world is greatly affected by the uncertain raise of the covid-19 Pandemic among the population. The Corona virus outbreak has disrupted & disturbed every sector of business as well as human activity. In most parts of the world there has been a complete restriction set by governments regarding various activities and in turn this is greatly affecting the financial stability of industries like: hard seltzer market globally. Most of the industries and businesses like: hard seltzer market are shifting to manufacturing equipment that can support the covid-19 spread from increasing and spreading. Hard Seltzer market is recovering by shifting from manufacturing beer to manufacturing hand sanitizers and through reduction of price for various products.
Global Hard Seltzer Market: Product analysis
- Alcohol by volume less than 5%
- Alcohol by volume More than 5%
Global Hard Seltzer Market: Application analysis
Global Hard Seltzer Market: Region analysis
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of L.A.
- Middle East and Africa
- South Africa
- Rest of Middle East